Business901 provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. We have designed our services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it.

A system provides a clear line of sight and enables others to reproduce these efforts. A system, simply stated, makes for success. It does not complicate your life, it will make it easier. Our processes are tailored to what you need NOW. The system is developed and implemented around your needs, not the other way around.

What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with "out of the box" thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with." James R.

We have a Passion for Planning!

What if your marketing was based on these principles?

1. Delivering what the customer really needs or wants?
2. Creating value and minimizing waste?
3. Marketing flowing with little interruptions?
4. Achieving balance in your marketing?
5. Processes that will achieve future state?

What is your customer looking for?

1. Solving their problem.
2. Not wasting their time.
3. Simple Solutions

Is your marketing team disciplined enough? Is there a more efficient way to advertise, promote, and refer your products or services? Is there a way getting your customer only the information they want and when they want it?

Lean marketing is a whole-systems approach that creates a culture of continuously improving processes. It is a system focused on and driven by customers, both internal and external. Lean manufacturing isn't just an industry buzzword or quick-fix alternative. Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery, and high-quality products and services.

Today's companies must be innovative while focusing on waste reduction, improved lead-time, maximized flexibility, and upgraded quality. Remember the old adage about marketing - only 50 percent of your marketing works, you just did not know which 50 percent. Lean marketing principles will allow you to implement proven strategies.

The components of Lean Marketing include Value Stream, Lean Metrics, Current State, Future State, and Kaizan Plan, and these components fit nicely with both the Marketing Plan Pro and the Six Sigma.

Marketers need to critically evaluate their processes to determine their effectiveness in bringing maximum value to customers. Today's techniques are creating more efficient methods to deliver targeted messages in the particular manner that customers wish to receive it. It must be remembered that it is our job as marketers to deliver the message in a manner a customer wishes to receive. As stated earlier, lean marketing is a system focused on and driven by customers. Optimizing the value stream from their eyes and in an efficient process takes marketing to a level not experienced before.