Lean Sales and Marketing is a method to make you more effective than your competitors. It is something that people want to do, to beat their competitors.
Lean Sales and Marketing is essentially a knowledge transfer system; it’s a training system on how to define knowledge gaps and close them.
Lean Sales and Marketing takes an entirely different perspective on knowledge transfer. It is not the perspective of educating the customer; it is from the perspective of learning from the customer, understanding how your customer uses and benefits from your product or service.
Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.
Lean Sales and Marketing takes responsibility for demand. They are always in search for the next hassle map of the customer where tomorrow’s demand exists.
Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.
Lean Sales and Marketing is incredibly powerful.